The Insurance Industry Isn’t Doing Hyper-Personalization—It’s Just Segmenting Customers
Though many people confuse them or use them as synonyms, there is a critical distinction between segmentation and hyper-personalization. Insurers often believe they are offering truly personalized products when, in reality, they are just refining customer groupings. The problem? That’s not what customers expect anymore. It’s time to set the record straight: Segmentation vs. Hyper-Personalization: What’s […]