The Insurance Industry Thinks It Has Time. Just Like Blockbuster Did.
Blockbuster had 9,000 stores. Netflix had a scrappy mail-order DVD model.
Guess who’s still around?
Legacy insurers are about to make the same fatal mistake: underestimating what looks like a niche trend—but is actually a total industry reset.
AI isn’t coming. It’s here.
And if your exec team is still “waiting to see how things play out,” I’ve got bad news:
The plot twist already happened. You just didn’t update the script.
The Myth of Time
You think you have time because:
Your current systems still function
Your sales are still decent
Your brokers still close deals
But here’s the problem: “still” is not a strategy. It’s stagnation in disguise.
Meanwhile, the market is evolving daily:
Insurtech startups are onboarding users in minutes.
AI-powered agents are quoting, cross-selling, and managing policies 24/7.
Younger consumers are ghosting any brand that makes them wait, call, or print.
Time isn’t on your side. It’s on your competitor’s roadmap.
The Real Cost of Waiting
Every quarter you wait:
Your churn rate creeps higher
Your claims process gets slower (and more expensive)
Your best customers move to providers who “get it”
Worse? You stop attracting the next generation of policyholders.
They’re not waiting around to be impressed by a .PDF.
They expect:
Quotes in seconds
Claims without paperwork
Personalized offers that actually make sense
If you’re still relying on static pricing and long approval cycles, you’ve already lost the race—they just haven’t told you yet.
Netflix Didn’t Win on Content. It Won on Experience.
Let’s be clear: Netflix didn’t beat Blockbuster with better movies.
It won because it offered zero friction.
No late fees.
No lines.
No dumb penalties for being human.
Now apply that lens to your business:
Are your policies easy to buy?
Is your claims process seamless?
Do you reward loyal customers with real-time benefits?
If not, someone else will.
AI Is Not Optional—It’s the New Insurance Infrastructure
We’re past the point of “exploring AI use cases.”
This is about foundational change:
✅ Replacing paperwork with automated workflows
✅ Moving from static policies to evolving contracts
✅ Using real-time data to prevent risks, not just react to them
Companies like Tesla and Ping An have already embedded AI into every layer of their business—pricing, claims, service, and risk modeling.
They’re not experimenting. They’re executing. And they’re pulling away from the pack.
Blockbuster Laughed at Netflix. Then Died Quietly.
The most dangerous mindset in insurance today?
“We’ll just wait and see.”
Waiting didn’t save Kodak.
It didn’t save newspapers.
And it sure as hell didn’t save Blockbuster.
They all made the same mistake:
Believing their scale made them invincible
Underestimating tech as a passing trend
Thinking disruption wouldn’t hit their market
And by the time they woke up, it was over.
How to Not End Up in the Obituaries
Here’s the playbook insurers should be running right now:
🔥 Step 1: Stop building for averages. Start personalizing in real-time.
🔥 Step 2: Automate every touchpoint—from quote to claim.
🔥 Step 3: Replace legacy workflows with AI-driven orchestration.
🔥 Step 4: Build a culture that moves fast and iterates often.
🔥 Step 5: Kill bureaucracy. Replace it with intelligent systems.
If this sounds impossible, you’ve just identified your biggest risk.
You Don’t Need a Netflix Strategy. You Need a BELLA One.
Netflix didn’t win because it had AI.
It won because it used AI to serve humans better.
That’s where BELLA Twin comes in.
We don’t just plug in chatbots or automate forms. We help insurers evolve—from static, legacy-laden machines to intelligent, adaptive businesses.
👉 Let’s talk. Before your customers stop talking to you.
